It’s a fact: not all shampoos are created equal. In recent years, consumers have become wary of sulfates in their shampoos and other personal care products. Walk down any beauty aisle and you can’t help but notice the multitude of labels touting sulfate-free formulas. But what exactly is sulfate-free shampoo and why should you care?
Head’s up: it’s not just marketing speak. Here’s the scoop on sulfate-free shampoo and why it deserves a spot in your morning routine.
What is Sulfate-Free Shampoo?
Sulfates make excellent cleansers that cut through oil and dirt, which is why they’re a popular choice in shampoos. They’re also powerful lathering agents, which helps you spread your shampoo throughout your hair and makes it look like it’s “working.”
However, sulfates also have a darker, dirtier side. Because they’re so effective, they also end up washing away the good oils in your hair and can strip it of its natural luster. When they remove too much of the stuff your scalp needs to thrive, your hair loses its moisture and can look dry, dull, and damaged.
As the name implies, sulfate-free shampoo doesn’t contain sulfates, which allows you to wash away oil, sweat, and dirt without stripping your scalp and hair of the good stuff.
Benefits of a Sulfate-Free Shampoo
When you use a sulfate-free shampoo, you can usually expect the following benefits:
It Makes Color Last Longer
If you have color-treated hair, you may find that shampoos with sulfates can cause your color to fade faster. Also, hair coloring tends to dry out the hair. Sulfates in shampoos take away what little moisture you have left, which can make your dyed hair look even drier.
Your Hair Retains its Natural Moisture
Shampoos are made to wash away dirt, sweat, and oil, but that doesn’t mean your hair doesn’t need any oil to thrive. This prevents your hair from maintaining a healthy balance of oils that give it its shine and bounce. Without moisture, your hair may look dry, dull, and frizzy. Sulfate-free shampoos combat this loss of luster because they don’t over-cleanse the hair.
It Cuts Down on Scalp Irritation
If you have sensitive skin, sulfate-free shampoo might be the way to go. Avoiding sulfates can retain the important oils on your scalp, whereas a shampoo with sulfate can remove these oils and make your scalp more prone to irritation.
Going Back to Your Roots with Root Vitals
When it comes to shampoos, a sulfate-free shampoo is the way to go to maintain healthy locks and meet your hair goals.
Our scientists at Root Vitals have used their extensive research into what makes a quality shampoo and what healthy hair needs to thrive to create our new five-oil formula. We put the power of all-natural ingredients into our sulfate-free shampoo to give your hair everything it needs — and nothing it doesn’t.
Discover the benefits of Root Vitals sulfate-free shampoo and how we’re revitalizing the way you care for your hair!